W88 has been announced as the jersey sponsor for the upcoming season by Burnley Football Club.

W88, an operator of online casinos and sports betting, has been appointed as the Official Shirt Sponsor of Burnley Football Club for the 2023–24 season.

The men's and women's teams' shirts will have the W88 logo on the front, and the brand will be visible all throughout Turf Moor during matches and on Burnley's social media.

After much deliberation, Burnley FC director Stuart Hunt announced that W88 will be the club's front-of-shirt sponsor for the 2018–19 season.

This kind of relationship is crucial to our success as a freshly promoted club in the Premier League.

"We have been impressed by W88's experience, knowledge, and proactive nature in this area. They have established successful relationships with several Premier League clubs and sports brands across the globe."

Clubs in the Premier League have already agreed to remove gambling sponsorship from their jerseys, but this won't be enforced until the 2026–27 season.

Both Fulham FC and Crystal Palace have had the gaming firm as their front-of-shirt principal partner in the past.

One of W88's business development managers, Hilly Ehrlich, expressed his excitement at the team's return to the Premier League and the company's deep love for Premier League football.

"With Vincent Kompany leading the charge, we are eagerly anticipating the team's success this season."

In other football-related news, FIFA has confirmed that the Women's World Cup 2023 will have its first-ever gambling sponsor.