The i8.BET deal gives Everton a shot at the Asian market.

The Everton sports betting company's branding will be more noticeable on matchdays at Goodison Park and on the club's Asian web platforms, which is sure to annoy Premier League fans.

i8.BET will also be able to utilise the Everton team's name and brand in its marketing efforts in Asia, where it has a strong presence, and will have access to images of the team for its commercial endeavours.

As part of its worldwide expansion plan, Everton has entered into a regional arrangement that will allow the club to increase its presence in Asian commercial markets. Meanwhile, i8.BET is working to increase its visibility and influence in the region and beyond.

We are thrilled to exclusively partner with such an iconic Premier League team as Everton Football Club. Our partnership will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories to support our ongoing brand expansion and trust building efforts. This partnership aligns with our global tagline of "Choose The Best," and Darren Wang, CMO at i8.BET, expressed his enthusiasm for the partnership.

Everton has already established partnerships with other businesses for exclusive betting rights in various markets, and this current contract expands upon those relationships. One such company is Parimatch, which, in 2020, inked a two-year deal to be the club's official betting partner in the European and Commonwealth of Independent States markets, which are led by Russia.